Is Your NPS Score Actually Growing Your Business? Phil Prosser on Advocacy-Led Growth

Growth Strategy, Uncategorized / Julian Barton

An 89 NPS score didn’t stop one retailer going into liquidation. In this replay, Phil Prosser explains why NPS measures the past, not the future, unpacking data like a 145% transaction value gap between top and bottom stores. Cohosted by Fraser Morrison of 1000Steps, this session offers a practical three-phase framework for turning advocates into compounding revenue.

‘NPS Was Never the Destination. Growth Is.’ A Conversation with Phil Prosser

Julian Barton sits down with Phil Prosser, Founder and CEO of Feedback ASAP, ahead of his live webinar on 26 August. They talk about why NPS was never designed to be a growth strategy, what ‘data rich, action poor’ really costs a business, and the ASAP Growth Pathway framework connecting improvement, sales, advocacy and people to genuine commercial growth.